In my opinion only the grammar hounds have had an issue with this. While speed reading a news article how many times has it really made a difference?

The Correct Usage:

• It’s = it is or it has.
• Its = possessive pronoun meaning belonging to it.

Is the meaning lost?

These are 2 statements with the correct usage:

• It’s A Bird… It’s A Plane… No, It’s Superman!
• There is love of course. And then there’s life, its enemy.

The same 2 statements with the so-called incorrect usage:

• Its A Bird… Its A Plane… No, Its Superman!
• There is love of course. And then there’s life, it’s enemy.

Did the context change? Did the improper apostrophe placement suddenly throw you off in comprehending the meaning? Let’s take a more compelling case:

• Nope, Its antenna is fine… it’s a problem with the way you’re holding it.
• Nope, Its antenna is fine… its a problem with the way you’re holding it.

I’m pretty sure the intent of the statement remains intact. So in a world trying to embrace simplicity, why bother with the extra apostrophe when the meaning isn’t lost? Don’t get me wrong, I respect the rules of grammar and see the value in adhering to them, but when you have to make a conscious effort to remember when the apostrophe is put or not put (and it makes no difference), I think the purpose needs re-evaluation.

The grammar hounds I was referring to:

• The Craig Web Experience
• Word Detective

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